Memories of Gurley Street in 1970 Prescott

In 1970, Prescott, Arizona, was still a small town. According to the Census Bureau, the population that year was 13,631--an increase of 770 from 1960, or roughly, just one new family every four weeks. Similar to other towns this size, one of the great weekend pastimes for teenagers was cruising, and in Prescott, that meant driving up and down Gurley Street. 

The businesses on Gurley then were largely different from those today.

William Randolph Hearst brings 15 Congressmen to Prescott

(Forgive the typo!)

In 1903, William Randolph Hearst was a 40-year-old newspaper baron and US Congressman from New York who was under serious consideration for the Democratic nomination for President the following year. He desired statehood for the southwestern territories of Oklahoma, New Mexico, and Arizona and took a delegation of other congressmen and their wives on a whirlwind trip through those three large land masses to find evidence that they were worthy of statehood to bring back to Washington.

On the 17th of October, the special train would stop in Prescott, and he would be completely surprised at what he found.

Christmas Shopping in 1897 Prescott

The Christmas of 1897 was a bright one for Prescott. “It is only two days until Christmas, yet the very air breathes of the coming event,” the Journal-Miner noted.

After a nationwide economic slowdown, the economy was finally rebounding. The Postal Service reported that money orders “evidently intended as Christmas presents, [indicated] a tremendous increase… These conditions are accepted as a pronounced indication of the return of better times and improved financial affairs,” the paper reported.

Yet, there was something else that had recently transformed the downtown business district into a virtual box of consumer eye candy.

Yavapai Co's First Prohibition Sting

Prohibition went into effect on January 1, 1915, and Sheriff Joe Young was intent on making it stick. It was the middle of May when he made his first big sting. Before all was said and done, however, one of the informants would be charged with soliciting a bribe.

The Chinese Den of Iniquity

 

No one knows what the business was actually named. A Sanborn-Perris mapmaker identified it only as “Chinese” in 1895. 

This writer might have considered it “The Chinese Entertainment House,” but authors of the archeological report, "Celestials and Soiled Doves..." used biblical verbiage to describe it as a “den of iniquity.” Specifically, it was found to be a “gambling parlor/saloon/opium den/drugstore, [that] filled many needs.”

The Hassayampa Inn Was a Community Project

Particularly during big events, Prescott perennially has suffered a shortage of hotel space. Even today, people attending the World’s Oldest Rodeo often have to stay in Cottonwood.

After the Congress Hotel burned down, the situation became especially acute. No one interested in building a hotel in Prescott could be found. As a result, the community decided to solve the problem and finance it by the sale of stock. So in December 1924, the Hassayampa Hotel Company was incorporated. “The Chamber of Commerce and business leaders had decided that a grand hotel would attract tourists and opportunities for enterprise in Prescott.”

The community was optimistic that a replacement for the Congress Hotel would be constructed quickly, but it would be nearly 3 years before the doors of the “modern, beautiful, and fireproof hotel” would be open.

Gillette, AZ: Boom To Bust in 35 Years

Daniel B Gillette needed a mill for his Tip-Top mines, and the mill needed water. He found a spot 6 miles away on the Aqua Fria River. In a matter of months, not only was the mill in full operation, but a whole town, complete with stores, saloons, and hotels, had sprung up out of the wilderness. 

Just nine years later, the town, which some thought would rival Prescott, would be dealt a mortal wound.

Ice Cream in Early Prescott

Prescott's first ice cream ad.

It took 10 years after Prescott’s founding before ice cream appeared at a social function, and then it was an exotic luxury.